AZO Cast Members & Creatives
Marketing and PR
With nearly 20 years experience directing the marketing and community outreach efforts of a major performing arts organization, Laura Schairer formed the marketing consulting firm, Audience Magnets, in 2006. The firm specializes in marketing and public relations for events and performing arts organizations, offering services such as strategic planning for revenues and audience growth, creation and implementation of advertising campaigns for subscription and single ticket sales, demographic analysis, and public relations campaigns.
In addition, the firm offers consulting services for many interdepartmental operational functions such as box office and ticketing activities, customer service and retention efforts, donor development programs, as well as database management and integration for finance and fundraising activities.
Within two years of starting the firm, demand for services skyrocketed, with client list including a Who’s Who in the field: ASU Gammage, The Phoenix Symphony, Mesa Arts Center, Arizona Opera, Nederlander Theatricals LA, Childsplay, and Scottsdale Center for the Performing Arts.