Arizona Opera adding Temple of Music & Art as secondary venue
Arizona Daily Star shares the latest updates on Arizona Opera's rebranding startegy. Instead of all operas mounted on the stages of Tucson Music Hall and Phoenix Symphony Hall, we will be splitting the season in half, opening with modern, more daring operas in smaller spaces in both cities before returning to its more traditional works in the winter.
Arizona Opera’s new business plan is very exciting, increasing the production of new works, performing in different venues, and building programs to engage new and more diverse audiences are strategies that are embraced by leading opera companies across the country. Arizona Opera is to be commended for designing a plan that promises artistic success and institutional stability.