Arizona Lady
Arizona Opera takes bold approach to reach new audiences
Cathalena E. Burch of the Arizona Daily Star see if Arizona Opera’s grand experiment “Arizona Bold” will bear fruit.
“Arizona Lady” is the second performance of “Arizona Bold,” a four-year programming and fundraising initiative that Arizona Opera launched last season with the mariachi opera “Cruzar la Cara de la Luna (To Cross the Face of the Moon).” The company has committed to programming lesser known or completely unknown works that are relevant to Arizona and its heavily Latino population through the 2017-18 season. All of the programs are part of the company’s subscription season.
“Arizona Bold is about presenting work that is outside of that common exploration of well understood hit operatic titles, but in our case we are able to entice people to the opera house who would otherwise not come by presenting things of particular relevance."